Reasons To Be Cheerful – West Concord MA

30 06 2011

So maybe the name of this brand new ice cream joint might make you think it’s a greeting card store, at least they didn’t decide to call it Hit Me With My Rhythm Stick instead*. I’d been following the blog which tracked the evolution of this from an idea up to its grand opening on Tuesday. I went with my dad who had the raspberry chip, while I went for Mocha Chip.

In this space that used to house the Gatehouse, Wade Rubinstein has created what he terms a dessert cafe, and opened his doors as soon as all the red tape was cleared and there was enough ice cream to stock one of the freezers. The ice cream is made here on the premises and they built a walk in freezer into the basement to eventually hold their stock to keep the entire region properly coned.

The building is an old house that has been specially built in to this location with a huge brand new counter, sparkling paint job with bold blues and oranges, and resurrected wood floors. There’s seating on the front porch. There are a few seats in the front of the store. In the back there are tables and chairs and a huge chalkboard for kids to draw on. Outside there is a private alleyway that’s got benches along it. If you don’t want to wander around West Concord with your cone, there are plenty of seating options.

With only one of the cases full of ice cream, the menu was focused more on the basic flavors rather than any radical experimentation so far. A taste of the maple walnut had large crunchy nuts and tasted like you were kissing a sugar maple tree in spring. The key lime was tart and sweet with pieces of what seemed like graham cracker crust embedded. The raspberry chip showed remnants of fresh fruit and had sharp dark chocolate pieces. Despite those tastes, I opted for the mocha chip

Sometimes a mocha ice cream can be as thick as a stout, but this instead was almost as light as a coolatta and twice as refreshing. The coffee flavor was fresh, but not robust and overpowering, and the chips were fresh and crisp providing a great balance to the lightness of the ice cream since you had to think to stop and chew them. If these are just the first batches of ice cream offerings, then there really are reasons to be cheerful as long as you stop in while passing through West Concord (or take the train, the stop is less than a block away).

* “Reasons To Be Cheerful, Part 3” was the follow-up single to Ian Dury and the Blockheads’ #1 hit, “Hit Me With Your Rhythm Stick.” The song peaked at #3 on the UK singles chart in 1979, but as we all see now, was the inspiration that helped bring this ice cream shop to fruition.

Cone – kiddie $2.85 small $3.75 medium $4.45 large $5.25

Sundae – small $4.50 medium $5.25 large $6

Frappe $4.95 extra thick $5.55

Reasons To Be Cheerful

110 Commonwealth Avenue, West Concord, MA, 01742


Open year round

Daily 11a-9p




2 responses

4 07 2011
Barbara Scofidio

Welcome to the neighborhood! Now we have the complete treat-yourself solution on Commonwealth Ave: Jewelry + Sweets!
Barbara & Ian Scofidio
noa jewelry, fine handcrafts & gifts
86 Commonwealth Ave, West Concord & on Facebook

18 03 2012

my friends and family have been to your ice cream shop they all loved it and said there was so many unique flavors and have loved hopefully we will try to go tonight and get a ice cream tonight my friends luved the hot!coco and when they mean hot they mean hot

——————- THE ICE CREAM LUVER!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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